You Talkin' To Me?
One of the biggest mistakes we see out there is people creating blogs, offers, lead magnets and content that are unfocused and don't really speak to anyone.
When you create content, you need to answer these three fundamental questions:
- Who are you talking to?
- Why should they care?
- What are you going to tell them?
These three questions form the basis of a buyer persona.
Download this FREE template that we use during our onboarding process and get your entire team onboard with creating content that matters to the people you want to sell to.